Post by account_disabled on Dec 24, 2023 5:31:54 GMT
In 1997, Gatorade already surprised with the main advertisement of the campaign "Anything you do, I can do it better" , starring former basketball player Michael Jordan and former soccer player Mia Hamm . That competitive spirit is still alive and well more than two decades later. This time, the faces of that sporting showdown are Abby Wambach , FIFA Women's World Cup champion , and Olympic icon Usain Bolt . "I Can Do Better" is the name of this new campaign that refers to the one released years ago and which is dedicated to Gatorade Zero with Protein .
There are certain modern touches, such as the inclusion of social networks. In one of the parts of the audiovisual clip we can see both athletes doing a challenge from their profiles, in search of likes. However, the ad Phone Number List remains faithful to the original. Wambach shows off his soccer skills while Bolt doesn't take long to overtake the player on the court. In addition, they both practice other sports, such as skating, wheel lifting or stationary cycling or table tennis. In fact, if there was any doubt that this is some kind of homage , towards the end of the ad there is a nod to it with a quick appearance by Jordan and Hamm, 24 years later.
In this case, both measure their techniques for playing golf. “I Can Do Better” is a respectful tribute to the past, but also a reminder that the industry still has a long way to go before there is gender equality. Wambach's election has been key in this sense, since he has actively and passively defended the need to achieve equity, apart from having shared at all times his own experience regarding inequality.A year has passed since the Coronavirus made us stay at home and presented new challenges to companies with the proclamation of the State of Alarm. Digital transformation has accelerated.
There are certain modern touches, such as the inclusion of social networks. In one of the parts of the audiovisual clip we can see both athletes doing a challenge from their profiles, in search of likes. However, the ad Phone Number List remains faithful to the original. Wambach shows off his soccer skills while Bolt doesn't take long to overtake the player on the court. In addition, they both practice other sports, such as skating, wheel lifting or stationary cycling or table tennis. In fact, if there was any doubt that this is some kind of homage , towards the end of the ad there is a nod to it with a quick appearance by Jordan and Hamm, 24 years later.
In this case, both measure their techniques for playing golf. “I Can Do Better” is a respectful tribute to the past, but also a reminder that the industry still has a long way to go before there is gender equality. Wambach's election has been key in this sense, since he has actively and passively defended the need to achieve equity, apart from having shared at all times his own experience regarding inequality.A year has passed since the Coronavirus made us stay at home and presented new challenges to companies with the proclamation of the State of Alarm. Digital transformation has accelerated.