Post by account_disabled on Mar 4, 2024 9:15:37 GMT
We've made a major update to our Authority Score (AS) metric : it's now easier to accurately assess a website's reputation. Let's see what it's about. The challenge As a marketer, you need accurate metrics to find the best link building partnerships , and we want to help. After conducting more than 30 interviews with our users and industry experts, we realized that unfortunately there was no ideal solution for assessing the reputation level of domains. The main reason was that these scores could be manipulated to make sites appear more authoritative than they actually were. Your goal is to find sites with high authority and avoid falling for those that inflate their "authority" with link schemes and shady manipulation tactics.
You need something really reliable, accurate and clear so as not to waste Venezuela Phone Number your time and money. The solution We have updated our solution, Semrush's Authority Score, and we can say that it is the most reliable source of a website's authority , particularly when analyzing sites that may have been involved in link manipulation. We say this because of its performance and the parameters we have added to the formula. Among the improvements are: The integration of organic traffic to better evaluate the real value of a site. The inclusion of common spam signals to resist manipulation. A visualization system within the tool that shows how we calculate the score. The Network Graph report that makes it easier to spot PBNs and natural/unnatural link profile signals. We also conducted a comparison study with other competing scores and tested each score's correlation with organic traffic and common spam signals.
When we compared our new score to equivalent metrics from Moz and Ahrefs, we found that Semrush was the least susceptible to manipulation in those cases. You can find out more here . Here's what you'll see when you analyze a domain's Authority Score in Backlink Analysis : img-semblog We're excited to share the changes we've made and think you'll be happy with them, too. Check the Authority Score of any website with Semrush Backlink Analysis Try it for free → ADS illustration What's new? Previously, our Authority Score formula relied on two complex algorithms that used organic search, traffic and backlink data to evaluate the overall quality of a website. While this system worked for a time, we felt it wasn't clear enough for our customers. With this redesign, we've made Authority Score easier to understand, more reliable, and more consistent. Today, the formula places a more direct emphasis on organic traffic and common spammy link signals.
You need something really reliable, accurate and clear so as not to waste Venezuela Phone Number your time and money. The solution We have updated our solution, Semrush's Authority Score, and we can say that it is the most reliable source of a website's authority , particularly when analyzing sites that may have been involved in link manipulation. We say this because of its performance and the parameters we have added to the formula. Among the improvements are: The integration of organic traffic to better evaluate the real value of a site. The inclusion of common spam signals to resist manipulation. A visualization system within the tool that shows how we calculate the score. The Network Graph report that makes it easier to spot PBNs and natural/unnatural link profile signals. We also conducted a comparison study with other competing scores and tested each score's correlation with organic traffic and common spam signals.
When we compared our new score to equivalent metrics from Moz and Ahrefs, we found that Semrush was the least susceptible to manipulation in those cases. You can find out more here . Here's what you'll see when you analyze a domain's Authority Score in Backlink Analysis : img-semblog We're excited to share the changes we've made and think you'll be happy with them, too. Check the Authority Score of any website with Semrush Backlink Analysis Try it for free → ADS illustration What's new? Previously, our Authority Score formula relied on two complex algorithms that used organic search, traffic and backlink data to evaluate the overall quality of a website. While this system worked for a time, we felt it wasn't clear enough for our customers. With this redesign, we've made Authority Score easier to understand, more reliable, and more consistent. Today, the formula places a more direct emphasis on organic traffic and common spammy link signals.