Post by account_disabled on Dec 20, 2023 9:33:19 GMT
For example, if you send 100 emails, ideally you want all 100 emails to reach your subscribers - this would be 100% email deliverability. Email delivery Email delivery Sometimes, though, things go wrong. Spam filters and blacklists can funnel your emails into the internet abyss and make them disappear entirely. A number of other factors can influence email deliverability rates , including the spam score of the server sending your emails, reports of spam from recipients, or the inclusion of a honey pot address in your email list. Tautvidas Sipavičius , CTO of MailPoet, says that the most common reasons why emails are not delivered are the following: The customer's address is not configured correctly, which is preventing the Email Service Provider (ESP) from sending emails on their behalf.
The customer is sending emails to non-existent addresses or full email inboxes Country Email List that are unable to accept any more emails. The customer abuses the service by sending spam, unsolicited emails or emails with prohibited content. An ESP's reputation as an email service diminishes as a result of abuse (such as those mentioned above), causing other ESPs to trust it less and reject legitimate emails because they believe they may be spam. The recipient's email server is down or has other problems (such as WordPress not sending emails ). Technical issues where email servers are unable to communicate with each other. Some of these problems are simple to solve, while others are more technical. This is where Email Deliverability Management comes in.
What measures can you take to keep email deliverability rates high? Best practices are: Make sure your subscribers understand what they're signing up for when they sign up to your email list, and be transparent about the signup process. Never buy or rent mailing lists: it is illegal in many countries and always a bad idea. Your emails are most effective when subscribers want to receive them. Keep an eye on spam reports and ask yourself why recipients might mark your messages as spam.Make sure that your email address that appears as the sender (the "from" field, so to speak) is recognizable, so it will not be identified as spam. Consider implementing a double opt-in, which requires users to confirm their subscription via a link sent to their email address. (This is also a requirement of the GDPR .). Write useful, engaging emails that your customers want to read.
The customer is sending emails to non-existent addresses or full email inboxes Country Email List that are unable to accept any more emails. The customer abuses the service by sending spam, unsolicited emails or emails with prohibited content. An ESP's reputation as an email service diminishes as a result of abuse (such as those mentioned above), causing other ESPs to trust it less and reject legitimate emails because they believe they may be spam. The recipient's email server is down or has other problems (such as WordPress not sending emails ). Technical issues where email servers are unable to communicate with each other. Some of these problems are simple to solve, while others are more technical. This is where Email Deliverability Management comes in.
What measures can you take to keep email deliverability rates high? Best practices are: Make sure your subscribers understand what they're signing up for when they sign up to your email list, and be transparent about the signup process. Never buy or rent mailing lists: it is illegal in many countries and always a bad idea. Your emails are most effective when subscribers want to receive them. Keep an eye on spam reports and ask yourself why recipients might mark your messages as spam.Make sure that your email address that appears as the sender (the "from" field, so to speak) is recognizable, so it will not be identified as spam. Consider implementing a double opt-in, which requires users to confirm their subscription via a link sent to their email address. (This is also a requirement of the GDPR .). Write useful, engaging emails that your customers want to read.